STRATEGIC PLANNING

الكاتب: عبد الرحمن الجبوري

تصنيف: اقتصاد و أعمال / إدارة الأعمال

الناشر: دار المناهج للنشر والتوزيع

السّنة: 2003-01-01

ردمك: 9789957185367

السّعر (USD): 3.0

نبذة: This book is about Strategic Planning (SP), the search for long-term competitive advantage. It analyses the key elements in strategy- the relationship between the firm and its environment strategic choice, the link between strategy and organization and the planning of strategic change- and illustrates the strategic planning process with a

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