International Marketing Management
الكاتب: Dr. Jameel Ahmad Khader
تصنيف: اقتصاد و أعمال / تسويق
الناشر: دار وائل للطباعة والنشر والتوزيع
السّنة: 2002-01-01
ردمك: 9789957111197
السّعر (USD): 6.0
نبذة: International marketing has emerged as discipline only recently, as a result of ever-increasing interdependence of nations and the rise of multinational companies which consider the globe as one market for them. The process of trade liberalization which started in 1980s has been changing rapidly the world economies including developing countries
