York Dictionary of Marketing

الكاتب: P.H. Collin

تصنيف: مراجع / معاجم

الناشر: مكتبة لبنان ناشرون

السّنة: 2000-01-01

ردمك: 9953100268

السّعر (USD): 2.0

نبذة: This dictionary provides the user with a comprehensive vocabulary of terms used in marketing. It covers such aspects of the subject as market research, advertising, promotional aids, selling techniques.The main words are explained in simple English, and, where appropriate, examples are given to show how the words are used

مكتبة نيل و فرات