Nation Brand : Soft Power And The Case Of The United Arab Emirates

الكاتب: Amna Al Hammadi 

تصنيف: علوم اجتماعية / علم إجتماع

الناشر: Austin Macauley

السّنة: 2024-03-05

ردمك: 9789948766698

السّعر (USD): 1.0

نبذة: For years, countries have been leveraging so-called ‘soft power’ to preserve their interests and ensure their significant presence in various societies, and in the process, building a strong and positive nation brand that has a respected position in the international arena. The establishment of alliances at state level and the

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